Direct Marketing on the Internet
Training
Course philosophy :
Candidate profile :
- You run a small business or work as a sales executive, web project manager, head of communications… And you are looking for a course that will open the doors to the niche sector of e-marketing.
- How can we make the most of the possibilities offered by the web? How can we understand this new world? You want to optimise your web presence and your e-marketing strategy.
You will learn to :
- Deal with e-marketing issues more effectively.
- Understand the approaches of the 4 Ps and the 4 Cs.
- Differentiate between different types of marketing.
- Understand direct marketing.
- Understand the various components of e-marketing.
- Understand the different techniques and tools of direct marketing and e-marketing.
- Distinguish between Web 1.0 and Web 2.0, and understand the impact of the difference in terms of marketing.
- Detect future trends.
Content :
- Marketing/direct marketing – theory
- Web 1.0, Web 2.0 and e-marketing – theory
- Marketing/e-marketing techniques – theory and practice
- Marketing/e-marketing techniques – theory and practice
- Discussion workshop on best web practice/the future of e-marketing – theory and practice
The course is administered in three different ways depending on the level of detail in the course (the content above is for the five-day course).
Practical informations:
2h, 1 day or 5 days
David Blampain
