Internet market research

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Internet market research

Training

TagExpert - Internet market research

Communication and marketing decisions cannot be taken lightly. They will all have an impact on the market. This course will teach you to carry out market research and collect all the relevant information.

Course philosophy :

Candidate profile :

  • You are an entrepreneur or someone who is thinking about starting your own business, a sales executive, a communications manager…and you plan to conduct market research.
  • You want to conduct your own market research, without subcontracting, and wish to acquire the knowledge you need.
  • You would like to collect information about the structure of the market and current or future users and competitors.
  • You wish to validate your marketing strategy, which will involve market research.

You will learn to :

  • Define what market research is, what it is used for and how it is conducted.
  • Distinguish between the different stages of market research.
  • Draw up a business development strategy based on market research.
  • Detect the key factors for success in market research.
  • Carry out a quick analysis of competition/demand/suppliers.
  • Distinguish between different market research techniques.
  • Differentiate the dos from the don'ts in market research.

 

Content :

  • Internet market research – theory: general
  • Internet market research – theory: market research techniques
  • Internet market research – theory: how to behave
The course is administered in three different ways depending on the level of detail in the course (the content above is for the three-day course).

 

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Practical informations:

2h, 1 day or 3 days
David Blampain