Website audits
Training
Course philosophy :
Candidate profile :
You run a small business or work as a webmaster, sales executive, web project manager or head of communications in your company and wish to measure the effectiveness of your web policy.
You are a small business on the lookout for new opportunities.
You are not satisfied with your online presence and want a barometer to measure its quality.
The goal is to offer Belgian SMEs a simple, practical and educational tool that can identify the strengths and weaknesses of their websites.
You will learn to :
- Determine the strengths and weaknesses of a company's web presence.
- Familiarise yourself with the world of electronic communications.
- Keep your audit methods up to date, taking account of market developments (Web 2.0, security, etc.).
- Analyse a website with over 150 questions on 20 different topics.
Content :
- Web terminology
- Auditing your website – theory and practice
- Competitive analysis – theory and practice
- Discussion workshop on good web practice
The course is administered in three different ways depending on the level of detail in the course (the content above is for the four-day course).
