L'E-Marketing VS Marketing
Training
Course philosophy :
Candidate profile :
- You run a small business or work as a sales executive, web project manager, head of communications… And you are a sceptic or a novice when it comes to marketing on the web.
- You plan to try e-marketing, or you use it already and want to optimise your results.
You will learn to :
- Define marketing and its usefulness in general terms.
- Differentiate between different forms of marketing.
- Differentiate between Web 1.0 and Web 2.0.
- Distinguish the different players in e-marketing and their influence.
- Put together a list of e-marketing techniques and use them.
- Use e-mailing techniques.
- Define several forms of advertising.
- Understand the usefulness and operation of websites.
- Measure the effectiveness of your e-marketing policy.
- Put your finger on the various problems that arise in e-marketing and identify the future prospects of the field.
Content :
- Differentiation between marketing and e-marketing – theory
- E-marketing – theory
The course is administered in three different ways depending on the level of detail in the course (the content above is for the two-day course).
Practical informations:
2h, 1 day ou 2 days
David Blampain
