Audi A1
Project :
The automotive world in 2010 was marked by the arrival on the market of the premium urban models of the Audi A1. This notable release in the car world was important for Belgium: Audi chose the Forest factory, with its past experience producing the Volkswagen Beetle, Golf and Polo, to manufacture the Audi A1.D'Ieteren Car Centers were keen to promote the launch using a website for booking test drives. We were able to set up an integrated web application that could manage the campaign, from the customer's booking to the direct allocation of appointments at the dealership.
Completion :
A similar project in functionality to the new VW car promotion, the event site is a bilingual (FR/NL) site with high added value in terms of graphics.
The Audi A1 booking system redirects requests to the service managers at Audi dealerships on the basis of location within the dealership network.
Particular care was taken with the overall look, the layout and the ease of use.
In barely half a day, over 300 tests were requested for this decidedly successful car.
